Finance for Founders by Hervé Ky

For founders of D2C startups

Know your numbers for your pre-seed £500k raise.

If you've come to this site, you're likely struggling to get your numbers right to raise. I'm here to teach you how to do it.

Get help to know your numbers
Hervé Ky

I understand the pain and frustration of trying to get your numbers right.

Most things are in your head, and it is hard to tell your business story with numbers
You don't want to start because you're unsure if the business will make enough profit
You don't know how much you need and struggle to forecast growth
You need to understand what margins you should target for each product
You want to tell investors what you need to get to where you want to go
You want all the numbers to tie together

What founders say after working with me

Caroline, Founder of Donna Forte

I really like the idea of learning how to do this myself so that I understand the numbers properly and can keep everything updated as the business develops.

Caroline, Founder of Donna Forte

Silva, Founder of No More Nobody

Silva, Founder of No More Nobody

“It was very useful. Just to see what needs to happen, and also how much capital we need to actually make it happen.”

Negue, CEO and Co-founder of Lodial

Negue, CEO and Co-founder of Lodial

“It was awesome, we had to submit our deck for a pitch contest, the only part missing were the finance one, Hervé managed to deliver clear financial projections timely and something that truly reflected our business model.”

Here's the first step: download my free financial projections template

  • Know how to back up all your plans for growth, with defensible numbers
  • Create models and projections that, even without your deck, describe how your business works
  • Learn how to calculate the typical metrics investors look for in your model, like CAC, LTV, conversion rate, churn and retention rate

In other words, learn how to prepare every number an investor can ask for, so you take investor calls with confidence.

Plus: I'll be sharing startup numbers-related articles with you for the next 5 days for you to make the best use of the template.

Almost there

Download the template

Drop your details below and I'll share it straight over.

Hi, I'm Hervé.

I was an investment banker for almost a decade at J.P. Morgan and BNP Paribas. There I raised money for big companies. Recently, I co-founded a startup, and raised money for it as well.

In both cases I used one principle: financial storytelling. Today I teach this principle to help you raise money for your business.

Hervé